Building a Customer Support Engagement
Bad customer support can mean bad customer satisfaction. When a company can’t keep customers coming back and keep them satisfied, it can damage its long-term business.
Manpower shortages or lack of employee engagement are often what causes bad customer support.
One solution to this is to challenge all your employees to become more resourceful. That’s easy enough to say but learning how to do it is definitely harder. As the leader of a customer service team you need to learn how to steer your employees so that they can get more done.
Understanding at which level of responsibility staff members should be held is important. From the manager, to employees working directly with customers, you need to know their roles, responsibilities, and how they should be performing them to produce desired results. That way, you can really drive toward results and fix problems efficiently.
Realizing that a strong business support service requires the cooperation of the whole team, involve all staff members in setting up your team rules and structure. They should not only be part of a committee, but should also be directly part of the business and responsibilities.
Being a part of a customer service team, it is your role to hear and address the concerns of your customers however it’s not enough to just be their advocate. You should foster an environment where they feel heard, understood, but also provide with the capacity to handle their issues by themselves.
That’s a big start. To get started with this, you will need to establish a little platform for customers to share their issues with you, have such conversations regularly – not just with customers, but also with your employees, vendors, clients, new partners, customers, and even other members of your staff (even the ones not connected to customer service).
This is how you can gather data to begin compiling an encyclopedia of answers and solutions to whatever questions and problems your customers may have regarding your products or your service.
We know that businesses, who are just starting, out may find that building an engagement system may be overwhelming at first but there are customer service software like CRMs that would make it easier to communicate with your customers. Some of them would allow your staff to communicate with multiple customers at the same time and even have the capability to capture the customer’s email and reference number making further conversations easier, uncomplicating the process of registering and reminding your staff of what their issue is.
Customer service systems make it easy to establish a relationship with every customer and keep them pleased. If you’re building out an innovative new system, then that new system needs to facilitate an ongoing dialog with the customers. It is important to have a conversation that’s completely functional, yet something that can foster a relationship with customers.
Customer service communication technology has evolved tremendously making it more convenient for your organization to respond to the feedback of the customers. Your ability to do so will define how successful you will be.