As your business expands, it becomes clear: what worked when you were small isn’t going to keep up anymore. HubSpot might’ve been a solid choice at first, but as you grow, it can feel like it’s more hassle than help. The costs add up, and the complexity begins to slow you down rather than speed things up.
We’ll break it all down for you. We’ll take a look at the best alternatives to HubSpot, comparing features, pricing, and how real businesses are using them. If you’re tired of complex CRMs that don’t fit anymore, we’ll introduce you to a simpler, more efficient option that adapts to your needs.
At a Glance:
HubSpot is powerful, but today many growing SaaS teams want simpler, affordable tools. While Zoho, ActiveCampaign, and Freshsales cover sales and marketing, Supportbench quietly stands out for post-sale care. With AI-driven automation and retention tools, it helps teams manage customer relationships effectively—without the complexity or high cost of HubSpot.
Why People Look for HubSpot Alternatives
There are several reasons why companies are actively searching for HubSpot CRM alternatives, and the push to explore other options stems from a combination of factors that impact a business’s overall growth, operational efficiency, and bottom line. These include:
1. Cost Concerns: HubSpot’s pricing structure can be expensive, especially for small to mid-sized businesses (SMBs) or teams that only need specific CRM features.
2. Feature Limitations: While HubSpot provides a broad range of features, some businesses may find that they outgrow its capabilities, particularly when it comes to managing post-sale support or complex workflows.
3. Complexity: HubSpot’s all-in-one solution can become overwhelming, especially for teams that need simplicity and ease of use without a steep learning curve.
4. Better Fit for Small/Medium Teams: Many businesses prefer a CRM that’s lightweight, cost-effective, and can scale with their growth without adding unnecessary complexity.
What to Look for in a CRM/Marketing Tool
When evaluating alternatives to HubSpot, it’s crucial to assess several key factors that directly impact how well the platform will align with your business needs. These factors will help ensure that the solution you choose is the best:
✔ Automation and AI Features: Look for platforms that offer intelligent automation, such as automated ticket routing, AI-powered insights, and predictive analytics, which can significantly reduce manual work.
✔ Integrations: Ensure that the CRM integrates well with other tools in your tech stack, such as email marketing platforms, project management systems, and communication tools.
✔ Ease of Use: The best CRMs are intuitive, with minimal setup and easy-to-navigate interfaces that allow teams to get started quickly.
✔ Customization and Scalability: Choose a CRM that can adapt to your business’s evolving needs, with customizable workflows, dashboards, and pricing models that align with your growth trajectory.
✔ Pricing Structure: Consider whether the platform offers flexible pricing based on usage, number of seats, or features, ensuring that you only pay for what you need.
Top 10 HubSpot Alternatives
The following platforms represent the top alternatives to HubSpot, each offering unique features, pricing models, and capabilities.
1. Supportbench
Join thousands of businesses worldwide powering exceptional customer experiences with Supportbench. This intelligent platform streamlines support operations by combining AI, ticket management, live chat, and deep analytics into a single, unified solution.
Supportbench enhances support workflows with AI-driven automation, offering features like AI Co-Pilot, which helps manage customer interactions, tickets, and knowledge bases seamlessly. Access complete customer data, including past interactions, purchase history, and service metrics, enabling quicker resolutions and more informed decisions.
Perfect for businesses of all sizes, Supportbench reduces operational costs, boosts customer satisfaction, and integrates seamlessly with existing tools. Experience the next generation of customer support.
Key Features:
- AI-powered ticket management and automation
- Customizable workflows and roles with a dedicated knowledge base
- Deep customer insights, real-time analytics, and KPI scorecards
- Seamless integrations with CRM, project management, and communication tools
- Rapid deployment with minimal training required
- Asset Management & NPS Integration
2. ActiveCampaign
ActiveCampaign is a customer experience automation platform designed to help businesses build deeper customer relationships through email marketing, automation, and reporting tools. It’s particularly strong in automating customer journeys, segmenting contacts, and delivering targeted messages.
ActiveCampaign helps businesses create highly personalized email campaigns, track engagement, and provide an overall tailored experience, all while offering powerful reporting to optimize future campaigns.
Key Features:
- Advanced email marketing automation
- Segmentation and contact scoring
- Detailed reporting and analytics
- Integration with CRM and third-party platforms
3. Freshsales
Freshsales, part of the Freshworks suite, is an intuitive CRM solution that combines sales, marketing, and customer service features in one platform. With built-in phone, email, and activity tracking, Freshsales makes it easy for businesses to manage leads, track customer interactions, and streamline their sales processes.
Its user-friendly interface and affordable pricing structure make it an excellent option for small to medium-sized businesses seeking a cost-effective CRM solution.
Key Features:
- Built-in phone and email integrations
- Lead scoring and AI-powered sales assistant
- Customizable sales pipelines
- Seamless integration with Freshworks and other third-party tools
4. EngageBay
EngageBay is an all-in-one CRM platform designed for businesses looking to manage sales, marketing, and customer service in one place. With its affordable pricing and extensive features, EngageBay offers automation tools for lead generation, customer relationship management, and email marketing.
The platform’s comprehensive nature makes it an attractive option for SMBs, providing everything needed for a streamlined and efficient customer journey.
Key Features:
- Sales, marketing, and service automation
- Lead generation tools
- Email marketing campaigns and landing page builder
- Helpdesk and ticketing system
5. Zoho CRM
Zoho CRM is an all-rounder platform offering a balance of features, ease of use, and affordability for small to medium-sized businesses. It provides tools to manage sales, marketing, customer support, and analytics. Its flexibility allows businesses to tailor the platform to their specific needs without overwhelming users.
Zoho CRM stands out for its strong integration ecosystem, making it a solid choice for businesses looking for a customizable, multi-functional solution.
Key Features:
- Multi-channel communication (email, phone, chat)
- Sales automation and lead management
- Customizable workflows and dashboards
- Integration with Zoho apps and third-party tools
6. GetResponse
GetResponse is a comprehensive marketing automation platform that combines email marketing, lead generation, and customer relationship management. It’s particularly useful for businesses that want to create automated funnels for nurturing leads and converting them into paying customers.
Its Autofunnel feature allows businesses to quickly set up and run entire marketing funnels with minimal effort.
Key Features:
- Email marketing automation
- Autofunnel feature for automated sales pipelines
- Landing page and form builder
- Integration with eCommerce and CRM tools
7. Pipedrive
Pipedrive is a sales CRM built to simplify pipeline management. The platform is designed for sales teams, offering an intuitive user interface to track leads, manage deals, and automate workflows. Pipedrive is known for being easy to use, with a visual pipeline that makes it easy to track progress.
It’s particularly suited for businesses that prioritize sales and need an affordable, straightforward CRM solution.
Key Features:
- Visual sales pipeline
- Activity and task automation
- Customizable sales workflows
- Integrations with various third-party applications
8. Salesforce
Salesforce is one of the most powerful and scalable CRM solutions available today. It offers extensive features across sales, marketing, and customer service, all while providing deep integration capabilities with third-party tools.
Salesforce’s enterprise-level tools and customization options make it ideal for large businesses with complex CRM needs, though it can be expensive and require significant training.
Key Features:
- Advanced analytics and reporting tools
- AI-powered automation and workflow management
- Multi-channel support (email, phone, chat)
- Scalability for large enterprises
9. Brevo (formerly Sendinblue)
Brevo is an affordable all-in-one marketing platform that provides tools for email marketing, SMS campaigns, and customer relationship management. It’s especially known for its powerful email automation and segmentation capabilities, making it a great choice for small businesses looking for a cost-effective CRM solution.
Key Features:
- Email marketing and SMS campaigns
- Marketing automation and lead segmentation
- Transactional email capabilities
- Easy integration with other tools
10. Omnisend
Omnisend is a specialized CRM solution built for eCommerce businesses. It offers a range of marketing automation tools, including email campaigns, SMS, push notifications, and product recommendations. Omnisend helps businesses create seamless customer journeys from lead acquisition to post-purchase engagement.
With its focus on eCommerce, Omnisend integrates with major platforms like Shopify and BigCommerce, ensuring businesses can manage customer relationships across all channels.
Key Features:
- Email marketing, SMS, and push notifications
- Product recommendations and dynamic content
- Automation workflows and triggers
- Integration with eCommerce platforms like Shopify
- In-depth reporting and analytics
Compare Leading HubSpot Alternatives Side by Side
Use the table below to compare the leading HubSpot alternatives side by side. It highlights how each platform performs across key factors like pricing, ease of use, customization, integrations, and post-sale support—helping you identify the best fit for your business.
| Company | Post-Sale Support | Ease of Use | Pricing | Customizable | Integrations | Key Features |
| Supportbench | Yes | High | Affordable | High | Yes | AI Ticket Management, Retention, Analytics, CRM Integrations. |
| Salesforce | Yes | Medium | Expensive | High | Yes | AI Automation, Analytics, Custom Workflows, and Scalability. |
| Zoho CRM | No | High | Affordable | High | Yes | Sales Automation, Lead Management, Multi-Channel Integration. |
| Pipedrive | No | High | Affordable | Medium | Yes | Visual Pipeline, Activity Automation, Custom Workflows. |
| Freshsales | No | High | Affordable | High | Yes | Phone/Email Integrations, AI Assistant, Custom Pipelines. |
| ActiveCampaign | No | Medium | Moderate | High | Yes | Email Automation, Sales Pipeline, Segmentation, Analytics. |
| EngageBay | No | High | Affordable | High | Yes | Sales/Marketing Automation, Lead Gen, Helpdesk. |
| GetResponse | No | Medium | Moderate | High | Yes | Email Automation, Autofunnel, Webinars, E-Commerce Integration. |
| Brevo | No | High | Affordable | Medium | Yes | Email/SMS Campaigns, Automation, CRM Integration. |
| Omnisend | Yes | High | Affordable | High | Yes | Email/SMS/Push, Recommendations, E-Commerce Integration. |
How to Choose the Right Alternative for Your Business
When selecting a HubSpot alternative, the right choice depends largely on your business’s specific needs and goals. Here’s how you can make an informed decision:
➤ If Your Focus is on Post-Sale Support: Supportbench is ideal for businesses focusing on customer retention. It offers AI-driven features, ticket management, and automation to enhance post-sale interactions, without the complexities and costs of platforms like HubSpot.
➤ If You Need a Comprehensive CRM for Sales and Marketing: Salesforce, Zoho CRM, and Freshsales are excellent choices for businesses needing a comprehensive CRM that handles sales, marketing, and customer service with automation, customizable workflows, and deep integration capabilities.
➤ If You’re Looking for an Affordable CRM: Supportbench, EngageBay, and Pipedrive offer budget-friendly, user-friendly CRM solutions. Supportbench combines affordable pricing with AI-driven automation and post-sale support, while EngageBay and Pipedrive focus on essential sales automation and lead management for small businesses and startups.
Supportbench: A Smart Alternative for AI-Driven Customer Relationships
Supportbench is an AI-powered solution designed for businesses focused on post-sale support and customer retention. Unlike traditional CRMs like HubSpot, Supportbench optimizes the post-sale experience with AI-driven automation, customizable workflows, and real-time insights, helping businesses address queries faster, automate tasks, and enhance customer loyalty.
Additionally, Supportbench offers a customizable knowledge base and NPS integration, providing businesses with the tools to not only manage customer interactions but also collect valuable feedback that helps improve service quality over time. For companies looking to reduce operational costs while maintaining high-quality service, Supportbench is a highly scalable solution that simplifies complex workflows without compromising on functionality.
If you’re struggling with traditional CRMs that become too bloated and complex as your business grows, Supportbench offers a specialized alternative that addresses the unique challenges of post-sale support. Looking for a lightweight yet powerful platform to manage customer relationships post-sale? Supportbench helps you unify support and retention—without the complexity of traditional CRMs. Start your demo today!
Final Thoughts: Matching Your Needs to the Right Platform
Choosing the right HubSpot alternative is about aligning the platform’s capabilities with your business’s specific needs. While HubSpot’s all-in-one solution works well for many, it may not be the best fit for those seeking more specialized solutions for post-sale support or businesses looking for a more affordable, scalable option.
Supportbench stands out as the ideal solution for companies focused on streamlining post-sale support workflows, automating repetitive tasks, and boosting customer retention—without the complexity and high costs of traditional CRMs.
It’s designed to make your customer support operations faster, smarter, and more efficient, enabling your team to provide exceptional service with ease.
Ready to streamline your post-sale process and boost customer retention? Start your Supportbench trial today and see the difference AI-driven support can make. Don’t let complexity drain your resources—simplify now before you outgrow your current system!
