Your company’s customers should benefit from a culture that expects them to succeed in their efforts to purchase from your customer support team.
A winning customer service culture implies that people that work for your company have a highly flexible and approachable attitude towards providing service to customers. In turn, this will not only cause your business to grow, but it’ll also result in your customer base becoming more satisfied with you and your customer support team in a unique way
Knowing how to build a winning customer service culture in your company will be essential if you’re looking to attract and retain clients. However, there are plenty of things that you can do to ensure that your company’s customer service culture is seamless.
It starts with building employee engagement
Employee engagement is extremely important in the workplace. As the saying goes, people buy from the people, not the company. Therefore, if you can deliver a high-value customer experience to your employees, then it will lead to other benefits that you can’t anticipate.
This includes lower turnover rates, higher productivity, and improved customer retention. It can also mean making more informed decisions within your customer support team, further increasing the effectiveness of your marketing and sales teams, and even reducing technical challenges you could face while trying to sell something.
Therefore, it’s important to build employee engagement into your overall strategy for creating a winning customer service culture. This will help you to expand your business through existing and potential clients. When you can keep your current employees more engaged, you can be sure that they’ll share your vision of your company and work toward improving their business processes.
It’s also vital to have some sort of employee training program in place if you want to build a winning customer service culture.
Train your employees on processes they’ll find easier to use as well as on the available tools they’ll need for their work. For instance, you should have an in-house training program for employees in customer service and sales so that they can provide you with a consistent quality service.
For example, the team at Windmill Foundry, a solar integrator, claims that their customer retention rate has increased by nine percent thanks to their customer training program.
It also pays to run some internal surveys to gauge what the key issues of the organization can be improved upon. Ask staff about their level of satisfaction with company policies and procedures, which can be found on the company website.
Ask employees what their customers want to see more of and it can show you what your company’s goals for building a winning customer service culture really are.
A great way to streamline processes and make your customer service department more effective is to find a customer service platform like Supportbench, that can help you automate and streamline certain tasks. A customer service platform can be set up to handle particular tasks, such as responding to inquiries or writing orders, and when used correctly, it can boost your productivity as well as cut down on other employees’ work time.
This could be valuable if you’re looking to automate tasks that are unrelated to core business tasks such as responding to customer queries. We see our customers use the Supportbench platform to help streamline a number of different tasks:
Chat – This conversational tool facilitates online communication with your customer support team using text or email, and you can set it up to handle the majority of your customer service inquiries as soon as they appear in your inbox.
Schedule appointments – By messaging a user’s mobile number, it can let you schedule appointment reminders via email.
Require users to pass out documents – It’s just one of the many ways you can use this system to automate everyday tasks.
Contact the customer – It’s smart to ask customers when they’re free for a meeting or should they give you a phone call.
Visualize and plan – Gather the feedback from employees, customers, and other stakeholders to build a future plan for how you’ll improve customer service. This will then allow you to identify the areas that need improvement and will help to improve the customer experience.
It’s important that you’re continuously reviewing these processes, processes, and standards to improve customer service. This is especially important if you’re running a call center. In fact, if you regularly make changes to your processes, then it’ll be much easier for your customers to tell whether they’re getting a quick, successful response from your customer support team.
In summary, a winning customer service culture involves a lot of communication between your employees and customers. Alongside improving processes and systems, the use of customer training, employee feedback, feedback from consumers, and automated systems are all key factors in developing a thriving company culture.
Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.
Ready to provide excellent customer support and build a customer support team? Contact us today!