| Core product story | Support-first B2B platform for complex teams. | Broader B2B customer operations and intelligence layer. |
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| Best fit | B2B SaaS support teams that have outgrown lighter help desks but don't want suite bloat. | Teams that want a wider support-success-revenue operating layer in one tool. |
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| Account context | Company, contact, support level, assets, and customer health in the case view. | Account-aware ticketing inside a broader customer-ops model. |
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| Workflow depth | Dynamic SLAs, multi-level escalations, scorecards, surveys — opinionated for B2B support. | Workflow tools tuned for B2B, packaged inside a wider platform. |
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| SLA & escalation | Flexible SLAs tied to case, company, contact, or asset data. Structured escalation paths. | SLA support across the suite; depth varies by tier and configuration. |
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| AI & automation | Intelligent Support AI, AI bot, surveys, and KPI scorecards included in core pricing. | AI and automation positioned as part of the broader customer-ops stack. |
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| Pricing clarity | Public per-agent pricing from $32/agent/mo annually. Onboarding included. | Tiered suite packaging; specifics usually shared via sales. |
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| Time to value | Guided onboarding and training included on Professional — focused on support outcomes. | Implementation scoped to the broader platform footprint. |
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| Security | SOC 2 Type 2 with data location choice for regional requirements. | Enterprise-grade controls across the platform. |
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| When each is the better fit | Your job is running complex B2B support well — clearly and predictably. | You want one broader platform spanning support, success, and revenue motions. |
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