5 Steps to Improve Customer Support

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform
Every business has one set of customers who are the best and most valuable to the brand.

And every business has a second set of customers who are the best and most loyal to the brand but who might also be a bit less valuable.

Your best way to capture and retain both sets of customers is to invest in customer support.

Customer support works for both types of customers, but there’s one thing that separates them: A great customer service culture. And it can go a long way toward improving your bottom line.

You can have a killer customer support culture in your company without getting fancy. If you look at your customer support data from the analytics side of things, you’ll see there are a lot of actionable skills and behaviors that your team has that could be scaled up.

But we often hear business owners say, “I can’t afford to train my customer support team” – which is often the underlying belief of most small business owners.

The cost of training a remote team is often very low, but having a basic training program built into the organization from the beginning is the only true path to customer support success.

When new customers come through the door, it can take an extra minute for a support representative to kind of nurture them into a loyalty brand advocate. So, you don’t want to set up a support team that is ignorant of products and services and can’t then reinforce a user-friendly brand experience.

Instead, look at the bulk of your inbound communication as a customer onboarding process. You’re going to want to prepare and train your people to come to your consumers as experts in your brand and in your products and services – but a great customer service culture starts well before those people become members of your team.

Every support representative brings some kind of unique attributes that make them uniquely suited to help your customers. And with real customer experience leadership the organization can scale insights up into employee behaviors, communication and knowledge management.

A unified customer support framework can dramatically increase both customer success and revenue growth. You don’t have to hire people at every individual level for the support organization to be successful.

Luckily for you, there are platforms like Supportbench to help you grow your brand and scale your team in a way that gets results. Even “shy” teams can be refactored to deliver a better experience – and then scale up as needed. Now is the perfect time to get training right.

A lot of high-growth companies are growing their customer support teams, but they’re also ramping up their engagement platforms to support a growing customer experience.

Your business can succeed while never losing its long-term focus on customer satisfaction and value to your customers.

The road to a customer-centric company begins by better understanding the interests and values of your customers and making every interaction with them feel more relevant. Following an agile, iterative approach to customer support can help you change how and where you support your customers to support that effort.

Here are five tips to foster a winning customer service culture:

1. Listen to your customers

Listen for and actively invite feedback from your customers to understand what’s important to them and uncover opportunities to improve how you provide service. Have your customer success team play active listening to customers as you work with them to understand the performance of your products and services, identify and solve recurring challenges that may be preventing customers from reaching their goals, and better predict the next level of conversations and service visits.

2. Understand the business and your internal infrastructure

Employees, product, and business teams all have different operating requirements and goals. People are passionate about their products and services; sales teams are very motivated to increase bookings.

Sellers are incentivized to make a sale and keep their commission as an indication of product success. There are many factors that come into play that affect your service team’s success that vary from the needs of your product management team to employees’ affinity for technology and customer success resources.

Before you can help your customers, you need to first build up your customer support team to adapt to the needs of your organizations.

3. Don’t be too rigid

There are many good reasons you want to offer the highest level of customer support you can, but you need to implement a plan that works in all departments. Start by hiring for who you want to be.

When you have your ideal customer, go for it!

But not all companies want to attract customers that way. Help as many as you can, but remember that your customer success team isn’t set up for fixing problems.

Be flexible and have a plan that uses a consultative, “we’ll explain your problem to you” approach instead of a one-way mode where they’re filling in every single need the customer has with solutions.

4. Use metrics to guide your conversations

You’ll quickly discover that there are many metrics to keep in mind when working with your customer support team. Talk to your customer success team about what metrics matter most for them.

Develop a communication plan to identify bottlenecks that could limit speed of resolution. Build those metrics into your employee performance and evaluation plans.

5. Focus on quality

The easiest way to take a task off your plate is to eliminate it completely. If there’s something that you’re spending your time on that isn’t worth it or could be done quicker, start by reducing the frequency of that conversation. Make a plan to track all feedback and help sell solutions instead of solve every customer ’s issue.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!

How to think about the customer from start to finish

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform
Find out more about how you can become a top industry player by presenting your innovation in a compelling way.

We’ve compiled tips on how to plan the best customer experiences for your organization. There are a lot of different ways to create excellent customer experiences.

But here’s what we’ve found is the best method:

Incorporate ‘conversation-centric’ thinking into your product design

Know the questions that your customer will be asking and answer them. Understand the customer’s needs by focusing on those core needs before thinking about any elements of the experience.

Conduct digital surveys

One of our customers used Amazon Kiva robots to collect customer preferences. Our customers’ service, which develops video conferencing systems, utilized Kiva’s speech recognition technology to create computer-generated responses. These responses were then used to build customized consumer surveys.

Use data analysis and intelligence

Data-driven behavior change should start with intuitive, sustainable features. Support teams evaluate which features are attracting and retaining customers in real time and create customized product features based on customer reactions.

Cast your net wide

Create lists of target audiences and use the insights to create rich and engaging content. Don’t just focus on your own market — think about other customers, market segments and existing media use.

Use content that encourages conversation

Intentional content facilitates the ‘ask-ask-ask’ exchange. Start early with survey questions. Your team need to understand the intent of the user and continually test interactive content to make it more effective.

Keep it simple

Make it quick and simple for customers to take advantage of your service or product. Be sure that the interaction is straightforward and use easy-to-understand customer journeys to guide you through your customer journey mapping process.

Set clear objectives

Define clear customer outcomes and measure results. Focus on the needs of the customer and draw from this information.

Make it happen

Promote your service and product and actively encourage the customer’s participation. Set a frequency of contact to enable your team to get to know the customer more and make them feel valued and valued for their ongoing engagement.

Make it that way

Don’t anticipate customer objections. Don’t try to be perfect all the time — learn from your experiences and make adjustments as you go. Also, be mindful of attrition rates — don’t get pushed to focus on this too much.

Invest in ideas

If you use a client facing technology, consider your team’s ideas. Creative projects are a great way to change your attitude to ideas — and maybe add to them.

Build a sustained value proposition

When delivering results you need to persuade your customers why you are worth the price. With the internet, everyone can shout over your deliverables. Spend time to get to know your customers, to listen to their needs and use this to your advantage. Set a service expectation

Provide a service expectation based on your customer ’s relationship with the company — how do you measure this? How do you make sure that you are delivering this consistent experience day in day out?

Look at complex issues

Find out what ‘the way things were’ looks like, especially in complicated scenarios such as demographic data, market segmentation, geography and technology trends. What are the various ways to deliver better business outcomes if you can bring complexity to the table? Then set steps that build the structures for this.

Be innovative

Look to the latest technologies to create better customer experiences.  Undoubtedly, you’ve learned something during your eight years building your platform. So you know the tricks for delighting your customers.

But what about the dirty work? When you talk to your customers about how they think your service should work for them, how do you know which stories and techniques really matter? When you catch customers doing great things, you know that there’s still plenty you can do to empower them to care for your users.

Take a step back and answer these five questions to understand what’s working for your customers:

1. How can my customers use my service to help them achieve their goals?

What are your customers’ top priorities? Know which features they’re using to achieve their goals. Try out Supportbench’s platform to find out which features are particularly useful to your customers. Think about the features you could add.

2. What differentiates my customer from the competition?

We have our customer personas in place, but you still need to examine how your customers behave. Study successful companies and think of the customer as a whole – which features fit most naturally to the culture of your company?

3. What is success like for my customer ?

This is probably the most important question.

Take a step back and think about what success looks like for each member of your company – it might be a goal or objective, or simply making someone’s lives easier on a day to day basis.

4. What is success for me?

Remember to build this question into your plans – make sure you can measure your own success, otherwise you may feel like you aren’t making progress towards your goal.

5. How do I have the power to influence my customers?

This question is about empowering yourself and seeing who you can influence. Think about how can you bring additional value or delight to your customers experience.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!

The Importance of Digging Deeper into Customer Feedback

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform
Try to nail your first one as you get started, then expand your customer experience across the rest of your customer base. Whether it’s using technology to enhance your customer experience or a discussion starter campaign, there are a whole slew of ways to make sure your website is leading the way.

Here are six things you need to keep in mind when creating a delightful customer experience:

1. Customer service should extend beyond the website

The website should be a great starting point for creating a customer experience, but it shouldn’t be the end of it. You should always try to touch customers’ lives beyond the website. Take feedback online, offer multiple choice options in surveys or use a chatbot to speak with customers in more convenient ways.

Additionally, do keep in mind the customer’s journey from customer decision-making through customer service.

Want a better understanding of what people are thinking about your brand? Delve into customer feedback data and try to identify the phrases, feelings, impressions, and conversations your customers have with each other while they’re experiencing your brand.

2. Navigate the Customer Lifecycle Strategically

To create a memorable customer experience and ensure ongoing engagement, think through the customer lifecycle with a long-term view. Understand what your customer wants in the first moment and what they want in the future before you start your conversation.

Then serve them in a way that gives them the best chance to purchase or become a happy customer. Look at past success stories from your customers, determine which issues are most relevant to your business model, and design your customer journey to align with their feedback. For example, for a lending software business, if you wanted to acquire new customers, you would conduct in-depth interviews with potential borrowers, ask them about their financial goals, and measure their financial performance over time.

3. Create a repeatable sequence that sells

While there’s nothing wrong with giving people product ideas on a whim, offer a consistent and clear selling sequence that mimics this essential marketing principle. Not only is this incredibly valuable to your customers, but it also allows your content to generate unique user value, automatically aligning your content with what people find meaningful.

Put yourself in your customers’ shoes and identify your unique selling point.

4. Market your content when your customers are talking

Everyone loves content, so all you have to do is offer up unique content to people who are thinking about it. The magic is creating relevant content for people at different stages of their customer journey by examining conversations that your brand is already having on social media.

You could compile a wealth of knowledge that you can spin into engaging content for your prospects, and use a simple algorithm to promote it to people waiting for more information.

5. Create a Conversation by Starting Conversations

Be proactive in your customer experience by creating a conversational tone so that you can both get more interaction with your customers and maintain control over your brand’s reputation. If your customers notice that you’re being proactive, they may start using their questions to convey their own thoughts or turn them into delightful content. Mention key topics of interest during a conversation with your customers, encourage questions, and respect their privacy by not sharing any confidential details.

6. Cultivate a customer community

Community members can boost a client’s visibility on social media, create anticipation around events, and even promote your brand to highly influential individuals. Those customer s can also participate in live Q&A sessions, recommend your products and services, and become advocates for your brand.

Over the past year, we’ve worked with our customers to create a number of experiences that are amazing, and that ultimately lead to happy customers. The following are our Customer Success success tips and insights from observing these experiences. Approach the customer in the most impactful way possible

The best customer experiences live up to the name, and then some. They’re emotional. They tackle problems in some creative and innovative ways. Whether it’s a simple thank you or going above and beyond to delight a customer, crafting messages that force a customer to open their eyes and give a soulful response, can lead to something extraordinary. We urge our customers to take this tip to heart, and to approach every customer the same.

When creating customer experiences that deeply delight customers, make them feel they have truly been listened to, and that you’ve understood their needs. Let your problems speak for themselves

The great thing about creating better customer experiences is that customers are happy to share them with others. When creating customer experiences that are easily resonant with customers, they are more likely to share these with their peers – customers beyond your customer base. This means a better customer experience can eventually lead to greater success. Our customers make excellent use of these experiences to increase their growth, including the post-incident customer experience; ensuring that customers are brought back to their desired action following a product transition; and helping to increase repeat customers. Deliver complex, repeatable customer experiences

Customer success managers often struggle to stay on top of their customer’s needs, because they need to try so many new things to drive the greatest impact. This is a natural part of starting a new company – and the importance of having that variety of customer experiences – but, it can still mean that your efforts can fall short.

A good customer success manager will be able to automate a customer’s interactions with your product by implementing and testing many different customer experiences. They should also be able to provide hundreds of new versions of the same customer experience that they’ve tested. For instance, you could use your customer’s complaint feed to provide a whole new, specific customer experience – without any of the work of attempting to generate new problems. Provide support for a longer period

Once customers are happy with your product, it’s important that they stay committed to your product. We must advocate for product adoption from the customer in the form of frequent self-support and training, and they are much more likely to stick with your product as long as you make every effort to help them along the way. It is also important that customers are able to seamlessly transition their support needs between solutions – particularly post-incident support. They should see no need to jump between products or training channels in order to obtain support, and even in the event that they need more support, we aim to educate them using Customer Success to ensure they are able to find the right person for the right support.

Continue to review, and reflect on these customer experiences as they happen

Most of the customer experience you create with customers will never be perfect. We encourage our customers to take the time to constantly review, and evaluate their customer experiences. Regularly capture and document customer feedback, which should focus on both the process and the outcome. You should always encourage direct conversation with customers, so your Customer Success team can work through their conversations and provide any insights that may add to the customer experience. Once you have the feedback, use it to inform next steps – but make sure to focus on gathering and recognizing the insights that tell you what is working well for your customers, and what isn’t.

Our Customer Success team is designed to play this role, which is an important one.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!

Customer Feedback is Critical to Success

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform

Does the word “customer” even make you cringe? If you say it a lot, you know that even though it feels nice to praise your customers, the “thank you” can feel empty. With that in mind, it’s no surprise that what mattered the most to a customer is providing something of utmost value. In customer experience management, feedback matters.

We conducted research with the relevant sources, such as customers, analysts, and researchers; and designed a dozen customer surveys, with content that combined detailed questions, applications of observable behaviors, and social media.

These surveys, along with every piece of content created for customer communication, were then developed to reflect the following customer-centric metrics and insights:

Retention: Is the experience your customers have with your organization consistent with their feelings of a strong relationship?

Customer Satisfaction: How will your organization’s actions enhance your customer’s lifetime value, and will it be worth it for a business with only 100 customers to pay for the lifetime value of one customer?

Sales Opportunities: Do customers leave your business in large numbers because they encounter their best opportunities elsewhere?

Vision: Does your organization have enough leadership clarity, resources, and vision?

Innovation: Are your customers adopting new systems and processes when they realize you don’t offer this feature?

Data-Driven Approach: Is your organization committed to providing the best outcomes for customers with the right data, facts, analysis, and outcomes?

Connections: Do your organization’s customers feel heard, understood, and believed in?

Visionary Leaders: Are your organization’s leaders courageous enough to trust the customer and to think long-term about the future of your brand?

Providers: Do customers perceive your business’s providers as allies or competitors? If you’re new to the concept of customer experience management, or if you’re new to online customer engagement, we have some suggested ways to get started.

We also give you a glimpse of what we’re doing to help other businesses succeed, alongside our customer-centric approach for every page of a blog post.

What if you could create exceptional customer experiences with less effort?

Not possible? Better use existing customer data to offer customer actions that seem more convincing and have better chances of customer satisfaction.

We’ve all had those customer experiences – that annoying, ill-informed person who just won’t make a change despite the experience being horrendous. Or let’s say there are many issues and the issue with each person is different, so to say that there isn’t one right solution is to do a disservice to the customer.

It’s a problem that all businesses face when trying to think of valuable customer insights that can enable better business decisions. Reality check

Research analyst IDC stated that the potential value of a customer experience is $117 for each dollar spent, and a new report by Forrester found that companies with an exceptional customer experience win 73% of their customers back, while losing only 8% of their customers.

They found that in order to create better customer experiences, businesses need to have customer data available to them from the very beginning. More than three quarters of companies surveyed said they had some kind of customer intelligence product and software to collect and analyze customer data.

Different businesses need different solutions in place to drive better customer experiences. Plus, they are not simple to implement and could be expensive, which most businesses simply do not have time for.

Fortunately, there is technology out there to help business understand their customers better.

Supportbench has a growing ecosystem of solutions that businesses can use to enhance their customer experiences, taking customer feedback even further. Supportbench works by building and connecting experiences with businesses across multiple channels and to various companies in real-time.

We are confident that if you are currently using a customer intelligence solution, you are missing out on the benefits of this technology in order to drive better customer experiences. Make the most of customer intelligence

The answer to creating exceptional customer experiences is giving customer insights a chance to shine. Whether that means identifying marketing shortcomings or finding more relevant ways to connect a customer with the right employee when a customer has specific issues.

We work with the top brands in the world to create great customer experiences, from 3M to Budget and these companies are setting great business goals by creating insights that can help them do just that.

Here are some of the top ways in which companies are using customer intelligence software:

When it comes to implementing new features, Supportbench creates customer success solutions that embrace the philosophy of moving fast and breaking things to understand how people are actually using the app. By helping a team understand what a new feature needs to do to ensure success, businesses are able to take steps to protect their customers and drive improved functionality. Intercom users are able to put customer insights into action through real-time action actions. Identifying and improving applications with customer insights can help increase work efficiency and reduce time spent on manual tasks. Transform a customer experience by continually learning from user feedback.

As a result, you can solve multiple critical business problems, making it possible to turn failures into successes and failures into discoveries.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!

How help your Customer Support team perform at their Best

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform
Your company’s customers should benefit from a culture that expects them to succeed in their efforts to purchase from you.

A winning customer service culture implies that people that work for your company have a highly flexible and approachable attitude towards providing service to customers. In turn, this will not only cause your business to grow, but it’ll also result in your customer base becoming more satisfied with you in a unique way.

Knowing how to build a winning customer service culture in your company will be essential if you’re looking to attract and retain clients. However, there are plenty of things that you can do to ensure that your company’s customer service culture is seamless.

It starts with building employee engagement

Employee engagement is extremely important in the workplace. As the saying goes, people buy from the people, not the company. Therefore, if you can deliver a high-value customer experience to your employees, then it will lead to other benefits that you can’t anticipate.

This includes lower turnover rates, higher productivity, and improved customer retention. It can also mean making more informed decisions, further increases the effectiveness of your marketing and sales teams, and even reduces technical challenges you could face while trying to sell something.

Therefore, it’s important to build employee engagement into your overall strategy for creating a winning customer service culture. This will help you to expand your business through existing and potential clients. When you can keep your current employees more engaged, you can be sure that they’ll share your vision of your company and work toward improving their business processes.

It’s also vital to have some sort of employee training program in place if you want to build a winning customer service culture.

Train your employees on processes they’ll find it easier to use as well as on the available tools they’ll need for their work. For instance, you should have an in-house training program for employees in customer service and sales so that they can provide you with a consistently quality service.

For example, the team at Windmill Foundry, a solar integrator, claims that their customer retention rate has increased by nine percent thanks to their customer training program.

It also pays to run some internal surveys to gauge what the key issues of the organization can be improved upon. Ask staff about their level of satisfaction with company policies and procedures, which can be found on the company website.

Ask employees what their customers want to see more of and it can show you what your company’s goals for building a winning customer service culture really are.

A great way to streamline processes and make your customer service department more effective is to find a customer service platform like Supportbench, that can help you automate and streamline certain tasks. A customer service platform can be set up to handle particular tasks, such as responding to enquiries or writing orders, and when used correctly, it can boost your productivity as well as cut down on other employee’s work time.

This could be valuable if you’re looking to automate tasks that are unrelated to core business tasks such as responding to customer queries. We see our customers use the Supportbench platform to help streamline a number of different tasks:

Chat – This conversational tool facilitates online communication using text or email, and you can set it up to handle the majority of your customer service inquiries as soon as they appear in your inbox.

Schedule appointments – By messaging a user’s mobile number, it can let you schedule appointment reminders on email.

Require users to pass out documents – It’s just one of the many ways you can use this system to automate everyday tasks.

Contact the customer – It’s smart to ask customers when they’re free for a meeting or should they give you a phone call.

Visualize and plan – Gather the feedback from employees, customers, and other stakeholders to build a future plan for how you’ll improve customer service. This will then allow you to identify the areas that need improvement and will help to improve the customer experience.

It’s important that you’re continuously reviewing these processes, processes, and standards to improve customer service. This is especially important if you’re running a call center. In fact, if you regularly make changes to your processes, then it’ll be much easier for your customer s to tell whether they’re getting a quick, successful response from your customers.

In summary, a winning customer service culture involves a lot of communication between your employees and customers. Alongside improving processes and systems, the use of customer training, employee feedback, feedback from consumers, and automated systems are all key factors in developing a thriving company culture.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!

The Era of Digital Transformation for your Customer Service channels

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform
In the modern business world, human beings are progressively being driven to be users, not only in their work but also within their personal lives.

Within a decade, almost one billion people will be interacting with the web, with human resources, with sales and promotions.

Why? Because virtually everything that becomes the communication medium of today will be influenced by the digital medium.

This trend will not go away until something innovative happens with the organization. Of course, some organizations are dealing with a more-than-hopeful attitude towards digital transformation and reinventing the way their own work is done.

This could have as much to do with the fact that organizations are in the best position to adapt and benefit from the coming changes.

But sometimes, when the truth is not well known, it can actually be a positive. Consumers, as a relatively large segment of the global population, have grown accustomed to a more-and-more complex flow of information and communication, and good organizations will be able to successfully implement such changes. But technology often leaves them confused, wondering where to begin, and how to get there.

Making the necessary decisions regarding the terms and functions of people, processes, and innovation that should be integrated in everything we do will definitely go a long way towards improving the overall experience for our clients.

As some organizations will soon discover, the best way to get the required performance improvement is with collaboration and collaboration technology and programs.

Working with a customer-centric team and team member, all the necessary information is shared freely and the operating principles are reflective of each company’s individual industry, market size, and its readiness for digital transformation.

Traditionally, organizations involved in customer care and the customer experience have been very isolated from their corporate corporate communication. Instead, organizational practices are a naturally lower priority within an organization, and it is now more important than ever that the organization is able to keep up with the changes that are changing our culture and altering the direction of our businesses.

To engage and leverage the knowledge and skills of those in the customer care team as integral to the success of their mission, organizations require to be more open with their communication. It is also important to use third-party developers who can teach us how to adapt our functions for the digital age. The best way to do this is through the development of innovative technologies and automation tools. What is required is for all stakeholders in organizations to work together to share and learn.

And to continuously identify challenges and opportunities and take action to address them, thus making the services they offer more user-centric. Because new and innovative approaches are continuously replacing those which are tried and tested in the past, it is important to be able to adapt to these new technologies at a rapid pace.

Most IT departments are good at continuous learning, as well as internal departments are good at short-term learning. But for organizations that have been in the customer care business for a long time, it is also important to be able to continuously look at current and future products that are ready to be integrated into all systems and methods to keep up with the current needs of our customers.

How will a technology entity be able to deliver the best-in-class service experiences to its customers? The answer, as many will be shocked to know, is through digital transformation.

When digital transformation is embraced by the leadership of an organization, all facets of the organization will be considered and transformed in ways that will help ensure the business as a whole is not disrupted. The process of digital transformation must become a priority to meet the demands of our customers and employees.

Learning and Collaboration tools are truly pivotal components of successful digital transformation. It is important to put them to use in all areas of the organization , both in customer care and in driving progress.

The digital transformation process starts with designing, identifying, and testing new solutions. In the IT department, IT needs to be at the heart of the decision-making process around the future software that will affect everything from systems, processes, and technology.

The IT department, therefore, needs to be adequately equipped with the tools needed to ensure that the company will have a best-in-class digital experience.

Digital transformation programs are more powerful when implemented at the national and local levels and involve the entire organization , with people, processes, and technologies being transferred to the customer service unit and across to applications and processes across all businesses. Many organizations have opted to have all stakeholders involved in all aspects of digital transformation, from the IT to the teams that deal with corporate communications.

The final word on all these aspects is that of all its stakeholders, which needs to be the customer care team. In order to make the necessary impacts and achievements, it is also important to take the learnings, adapt the approaches used, and apply them across the organization.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!

The Benefits of Community Conversations

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform.

Customer Support is crucial in everything we do, whether it’s social media, marketing, PR, or making something happen for your business. With that in mind, it’s very important that your customer support team is effective and consistently produces quality responses to your clients’ complaints and issues.

Keeping your support staff as efficient as possible, and increasing their productivity can be incredibly difficult for a small business, especially since they work without a lot of time to spare. Not only does this often mean that you’ll have to manage around a certain amount of time on each support task, but also spending a lot of it on an average can lead to a pretty significant time crunch in the future. Therefore, finding the right ways to stay vigilant on the job, and ensure your customers receive the swift and efficient customer service they deserve requires a little extra thought on your part.

7 Ways to Boost Your Customer Support Team’s Productivity

Working with a client to provide support can be extremely fulfilling at times. Perhaps your client has had a problem for months, and you take on the responsibility of resolving it. Perhaps you only have limited time to handle the problem however, and if you want your client to feel comfortable with you, you have to commit a lot of your time to addressing the issue. Regardless of what kind of situation you’re in, there are a few ways that you can ensure that your team is as productive as possible, and ensure that you’re giving your customers the best possible service out there.

1. Hold Community Town Halls and Work Party Sessions

Always improving the quality of your customer support can be hard work when you’re dealing with people with so many different jobs on their team. In some cases, if you think your team is actually doing an outstanding job on a particular project, it’s time to bring them together to have a community event. You can choose from a few different options when it comes to bringing your team together for this, and the reason for doing this is really quite simple:

Since your team members don’t always always have time to sit down and talk about how their customers are feeling, it’s a good idea to use a town hall meeting. Bring people together on the project itself, like emails or social media, but make sure you prepare a lot of ground. Allow people to share how they’re feeling, or how they feel about the process or project you’re working on. To make the most of these kinds of community sessions, make sure that you invest in a set of tasks. Having a set of points that everyone is striving to achieve creates engagement and can lead to increased productivity for your team and your clients.

2. Share Performance Reports

Once you gather all of the information that your team has produced during these community symposiums and work parties, it’s time to share their performance with the rest of the team. These reports are essentially individual, but people’s feedback can really help improve the team’s overall productivity.

For example, a survey can be a great way of gathering information about the feedback of a particular product or service. You’re able to collect all the feedback your team members have been able to gather over time, and if any of the members of your team deserve credit, it’s all the better. But it doesn’t end there. You’re also able to organize those reports into one place, making it easier for everyone to access.You can start by putting your report in the middle of your weekly meeting, or create a new report specifically for those people who may not be able to attend the larger meetings. Of course, in the future, you can take your review as far as you want. Take full advantage of the fact that it’s always easier to look back at past numbers when it’s easier to see them.

Give your team access to performance reports in a way that they can identify and fine-tune specific improvements they’d like to see, as well as motivating them to strive to become even better at their job. To generate these reports, look up stats for the following categories:

3. Offer Flexible Working Hours

Flexible working hours play a crucial role in ensuring that your team is as efficient as possible. The most important part of this is providing flexibility in your employees’ start times, so that they can start their day earlier. This is more of a challenge, because it’s difficult to determine the exact start time for any given employee. Fortunately, you can work around this by having an open office policy, which means your team can set their own hours while still being “available” to be accessible to you.

But there are some things you can do to help your team get the best out of their early-risers. While it’s not always possible for your team to work longer hours, these office policies can help. Offer your team attractive rewards, encouraging them to work harder, and ensure they have ample break time.

4. Make Sure Your Employees Feel Quickly Involved in the Meeting

Once your team begins talking with each other, it can be important to make sure that each other is involved in the meeting. While it’s certainly up to the individual team members to decide whether or not to participate in the meeting, including a clear agenda allows your team to participate more effectively. If you do take a more structured meeting, make sure there are clear direction points on how the meeting will move forward. Additionally, be prepared for your team to start talking early in the meeting, since it’s generally ideal to start with some small group activities, like a game or group meditation.

5. Offer Real-Time Feedback on Individual Employees

One of the best ways to get feedback from your employees is by allowing them to get feedback on a real-time basis. Whether you use a Google hangout, Skype, or regular emails, your employees will have the opportunity to have a more direct and immediate dialog with the company, as well as have the knowledge that their actions can have an impact on the overall company results. Supportbench allows you to have a clear overview of how your Support Team is performing to help with this.

Another great benefit of real-time feedback is that it goes one step further, offering valuable information that should go a long way towards fostering great relationships between employees and the company. At the end of the day, to keep your employees happy and motivated, it’s important to honor those employee feedback surveys.

6. Verbalizing the Value of Great Customer Service Strategies

Another important aspect of becoming a great customer service organization is communicating the value of great customer service. Your staff will want to communicate this value to their customers in a manner that motivates them, but doing so can be challenging if you don’t have a system in place.

After all, just because your customers are happy, that doesn’t mean that your employees are either, so investing time in a great and efficient process will ensure that they are happy as well. Regardless of the size of your organization, it’s possible for all departments to take the step to build a great experience for customers that cannot be subpar, and not only will it be a great outcome, but it’ll also attract more qualified candidates to the company.

7. Schedule Regular Workplace Events

There are some workplace activities that your team can start at the start of every workday, or even put in place at the end of the day. For example, have lunch with your team, or hold a casual impromptu social gathering. It’s important to balance your team’s social life with your everyday business tasks, so keep these activities enjoyable.

Regardless of what activities you incorporate, it’s important to set aside time for your employees, so that they can be free to spend time with each other. There’s no need to overwork your team members, but it does pay to give them an opportunity to connect with each other.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!

How to improve Service Recovery

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform.

As service professionals, we should be proactive and proactive in helping customers. Realistically, we can’t change everything that went wrong. But we can ensure that our tools and techniques are up to date. With a little planning and training, we can better satisfy the needs of our customers.

Here’s the ultimate guide to service recovery for customer service. From a company perspective, when a service is wrong, it undermines the quality of our work. Customers don’t like to deal with a company that can’t solve a problem fast. With that in mind, we wanted to provide some basic pointers about how to assess your service and help resolve a problem quickly.

How it works

Once you find that a problem exists, start by researching the details. Once you’ve got everything that you need, go to the problem on your computer or mobile device and explore the problem process.

Review the documentation on how to deal with an issue, such as the process of connecting a phone, changing an account, or a download for an app or service. In the section below, you’ll discover some tips on how to find some of the crucial information.

Time constraints

Service recovery is not impossible, and it can be achieved using a very simple method. Contact the (contact any) customer service, or find a solution, with a note attached.

Describe the problem to the representative, with what information you have at hand, and how long it will take to solve the problem. Before they act, ask the representative your exact timeframe, to see if they can solve the problem immediately. If the company doesn’t make an effort to listen to your situation, you might want to contact the customer service department of the business and ask them for a solution. If you are patient and you remember your notes, you might even get a referral point in the future.

Training

If you are going to train yourself and your team, understand that the real task of improving your service is a continual work. You don’t need to create your own training system from scratch, but you will need to ensure you do not meet the same challenges every single time.

Before the training, create a checklist.

You should ask yourself the following questions:

  • How much time do I need to complete the training?
  • How much time will this take?
  • What is the purpose of the training?
  • Does my work environment make it difficult for me to receive training?

If your answers to these questions are still blank, you might want to find a way to incorporate it into your daily work. For example, make a tool to help with training, or create a spreadsheet for all the posts that need to be completed in order to get started.

Use your knowledge to serve

While you’re on the phone, consult the documentation on how to approach a customer service desk to see if you can find an issue related to your own work. When you get to your job, understand your process.

If you have worked in this industry before, but only ever through outsourcing, you will appreciate the benefits of working from home. By discussing customer service issues with your HR department, you can also gain valuable time by solving the problem.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!

Customer Service Automation: Why It’s the Future of Enterprise Service Automation

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform.

Delivering continuous quality customer service is always an ambitious task, but if up to the challenge, you can thrive, with some automation. Our team of professionals at Supportbench, experienced in helping organizations and teams deliver high quality customer support through the Supportbench platform, can help you with your journey ahead.

From defining service terms to dealing with the sales process, even just up front, big changes happen as soon as a service agent is onboarded and starts working. Data management, document sharing, processing transaction information, and coding processes come into focus, contributing to an enhanced level of performance and efficiency. These changes often help simplify the customer experience and drive increased sales of your products and services.

To assist you as you turn customer experience into profit, we’ve put together a list of benefits and features that help your customer service operations go from bad to best. Check it out below.

One of Supportbench’s core market benefits is the power of unification. Using our extensive experience, our dedicated service team designs and builds customer service applications to suit our clients’ unique needs. These solutions can and often do take a few months to complete, but you’ll be able to turn on the tools to perform routine tasks and scale up your expertise as needed.

Attention to Content Retention

The value of the ability to gather your customers’ content right away during an interaction creates a tremendous leverage point with a potential new client. They’ll start a project with minimal knowledge about your offering, but it will develop over time, eventually leading to a long-term relationship where they understand how your business operates and how to use it in order to meet their needs.

Simplified Workflows & Processes

Being a team of realists, we’re tempted to think that customers aren’t going to grasp how tedious and time-consuming it is to do customer service. By implementing workflows and strategically thinking through the onboarding process, you can help drive adoption, retention, as well as the added bonus of decreased influx of new customer inquiries on how to use specific features.

Timeline Automation

Timeline automation makes operations easier at all times. It saves time and helps with analytics, both in terms of identifying risks and gaining insights as you head into a new conversation. One key grievance that customers will often express when dealing with customer service is how they feel like they’re being tossed around and dealing with so many different people or repeating the same information over and over.

By taking advantage of Supportbench’s synchronized and unified Customer Support platform, any agent who is working with a new customer inquiry, or even an existing one, can easily get insights immediately into the case history and how to pick things up where they were left off.

However, it’s important to note that the process of training customer support agents to be diligent about reviewing previous information prior to engagement is up to the policies and guidelines set by your company. Make sure that your agents take advantage of the tools available to them.

An automation-driven customer experience increases productivity and consistency, which brings increased likelihood of winning new customers. This is true regardless of whether your solution is fully automated or you use onboarding activation.

Whether you’re providing an on-premise software like DocuSign or providing a hosted solution like Sendler, you can improve the customer experience by strategically building out processes that are supported by automation.

This allows you to bypass expensive personnel by using proactive tools to help the agents get into the mindset of their customers. It’s also scalable, helping you with low or remote locations while not compromising the quality of the experience.

DocuSign Case Study: Optimized Onboarding

When we launched a product, we wanted it to be incredibly easy to use, and to be easy to use. Once we were able to achieve this through automation, we saw a real lift in customer satisfaction. “We used DocuSign to sign our SaaS, and it was so much easier than other ways. We’re now going to use the system more,” shared Georgia, an early adopter.

What’s more, DocuSign has solid compliance policies in place that clients are able to implement to complement them. There are simple things that we like to d on for GDPR compliance, such as credit reporting and certifications. While some of this can be done manually, there’s value in automation so you can carry out these tasks entirely online or even at an offline location, like a service center.

Notifications and tracking

Checking the status of your new customer is critical to the customer service process, but it’s also a challenge, since it can vary greatly across a variety of companies. In addition to hardware, everything from good and bad CRM integration to documentation must be considered. Our consulting team performs custom deep dives to see how well a firm’s platform-based offering compares with other providers, but we also run a competitive analysis and download data from multiple vendors and proprietary tools, such as Hubspot, to help with training and scheduling and the ability to notifies your customers. We also work with companies on how they can manage the assets that customers have digitally and automate this process.

Right at the start of the journey we develop a comprehensive call center workflow plan, such as a Sales Stage Plan, an onboarding stage plan, a service recovery plan and an activation stage plan, which lets us start configuring a strategy that enables our first responders to carry out the audit promptly.

Software-as-a-Service

The beauty of web-based CRM is that it’s easy to get the engine to run. In addition to the onboarding stage, we use the sales platform or platform to sign new customers. By doing so we can come up with a more personalized onboarding process, such as adding the customer’s relationship on their social channels, justing their identity on the platform and tracking their assets and contacts. It’s also a great way to introduce the customer to your tech stack.

Overnight response times and expertise

With DocuSign, we get to measure improvements very quickly in terms of the time between activation and the first calls to our site, including:

  • Time between the activation and the first call to the call center
  • Time to the first call to the first rep
  • Response time
  • Simplification

Service teams are busy and while there are sometimes difficulties, we see a clear lift in customer satisfaction when they’re able to serve our customers all night long with data, documents and signage—just in the time it would take them to craft it with pen and paper.

Industry best practices

A little-known fact is that DocuSign’s goal is to drive all of the various service worksite processes on line, while simultaneously making it easier to focus on re-training and repairs. New employees benefit, as well, as it helps them understand the what, why and how, for making any system-based services better. These systems include comprehensive onboarding, which is much easier to run than manual processes.

Delivering an exceptional customer experience

Ultimately, delivering an exemplary customer experience means providing exceptional service to your customers—as a human should. The customer service team is the emotional catalyst of an organization, but without what we call the “customer experience continuum,” it cannot deliver an exceptional service. Meaning, if the experience from the very beginning is a cultural and non-verbal power trip, then your great customer service team is likely falling short. If a customer service rep is universally ignored when they ask for a technician, then you’re serving your customer poorly and the relationship is likely to suffer. Doing a good job of training, mentoring and improving in numbers can certainly give your customer service team the ability to improve the customer experience, but doing it right requires the right tools, too.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!

7 Steps to Drive Real Customer Support Improvement

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform.

Many businesses have the same goals: to restore and improve customers’ trust and improve their bottom line. However, restoring trust, as well as increasing the revenue stream, for some businesses seems impossible.

In such cases, customer service can be the solution. Without customer service, consumers will search online, calling, emailing, (after all these tools are very expensive) or even post on social media. A simple Google search for customer service help or case studies can lead you to hundreds of examples.

We have examined thousands of case studies and hundreds of case studies that both gave an overall assessment of customer service initiatives as well as how to verify and audit the actual data, as well as how to differentiate it. The key takeaways for managers are:

1. Customer service takes years to build trust with customers

A company provides outstanding service but two out of three customers never know about it. This may be the reason why only 37% of US businesses are serving their customers as they should. As you can imagine, this can have a very significant impact on your bottom line as 70% of customers form their opinions about you based on customer service.

In fact, 90% of consumers will simply stop buying from you if you don’t fix your service issues. The customer journey begins with a business statement describing what your organization does. This is vital because, in the post-internet age, your competitors have so much more control over customer perception and opinions.

2. It’s not a minor issue

Your customers need your help to validate their opinions because trust is a priceless asset. Without this, your real value proposition becomes blurred as to who are really accountable for your customers’ experience and therefore how much they’re going to take your word for it.

In the absence of security for your data, your competitors become better at collecting information than you. This gives them a competitive vantage over you and can present the most severe problem to the rest of the field as well.

3. Customer service dominates the top five business top trends for 2020

Over 80% of businesses which have successful customer service overall will increase their market share.

Today’s automation plays a major role in customer service and this makes up for most of the mistakes, as well as in the inability to build an excellent customer service culture.

Despite it, there are certain lessons companies can take away by looking at both case studies and performance metrics in finance, healthcare, insurance, government, etc. They can easily check if their strategies are working out in practice and simply using additional variables like agents’ response time, how they’re training them, the amount of advertising dollars they’re spending on customer service (both online and offline) etc. can also provide valuable insights into the real performance of customer service.

4. Conduct an audit of the customer data

Let’s say you own a software company. Your next step is to visit the website of your top competitors and see what they can tell you about your customers. Additionally, using sites like G2.com that provide aggregated reviews from customers of rival products can show what customers are finding to be valuable and where there may be potential missteps. Using this data, you can get access to valuable customer data points of competitors that you may use to improve your customer support, positioning, and also for better understanding of market dynamics.

Furthermore, if you’re already a leer in customer service, we recommend making sure you make a point of having several performance audits and reviews along the way. Having multiple auditing sessions along the line might have a huge impact on your bottom line and this certainly helps you save yourself time, energy and money on the process.

5. Know how to answer every question

Back to customer support solutions, the most important aspect of a successful customer-service process is being able to answer every question. In order to avoid questions, the rest of your communication should be about what you can do to fix it and how you’re going to do it.

In many cases, your customers prefer email and you try to answer some questions manually, like who can they call, how, what kind of questions or how they should respond to some specific questions.

By knowing and working through the questions and answers, you can then start compiling and building an internal knowledge base to help support your team. Furthermore, you can even use this to build a public facing self-service knowledge base that allows your customers to find the answers before contacting you, offloading common questions from your customer support team.

The key is to make sure that you also have a customer support solution such as Supportbench that will allow you to respond instantly and actually even facilitate some better answers.

6. Identify the key factors on customer satisfaction

The ability to enhance your customers’ health score is what’s defined as your company’s ability to live up to your customers’ expectation for what your company is best known to do. There are many different issues, like tracking your customers after getting an order, direct communication and change, resolving issues, or providing more coverage in the event of a claim. That’s why it’s important to look at a customer’s journey from the beginning and measure how you can help your customers. As part of doing so, it’s crucial to understand their pain points and understand what you can do to identify problems, tackle questions, and adjust your service.

Additionally, it is vital to view potential customer service challenges in perspective of your company and get your KPIs on a weekly basis. And before you can start looking at customer satisfaction, you have to see these issues as a business opportunity. So the first step of identifying problems is taking an eye-opening look at your customer satisfaction overall.

Business logic is at the root of every problem, and that’s how you first get to know your customers. It’s important to know what their feedback is and how you could be improving the way you engage with them. Without taking those first steps, you might fail to see the big picture and miss a great idea of how to take action.

Most industries today would be shocked by the fact that attention to customer retention is incredibly poor. According to the Customer Service World, more than 55% of Americans were unsatisfied with their customer experience in 2017.

And the fact that US customers use 27 customer service agencies because they aren’t getting the help they need has also skyrocketed. That’s why it’s vital to prioritize fixing those issues. What started as a mistake can really negatively impact the entire customer experience. It’s important to develop systems that match each and every employee’s needs so that you are doing everything possible to strengthen the relationship between you and your customers.

7. Get real on leading change

When it comes to effective customer service, leadership skills are a powerful part of it. Every time there is an issue with your business, it’s the responsibility of the business leadership to lead. You need to help shape the organization and help redefine the way customers interact with your company. Without change, you will continue to miss opportunities to build on your customer’s experience.

Customer satisfaction is the core of every relationship and for many consumers, that’s the number one touch point with your company. And in fact, even though those are two words that most companies don’t use in their daily messaging, people do use them.

Influencers are great to engage with your audience and you want to make sure they see value in your company. You must be there when customers want you to be there. And if you aren’t there, well that doesn’t translate to customer retention. It also means that you aren’t helping your customers get the service they need. They may be experiencing problems, but without knowing what you are doing, your next steps in communication may not lead anywhere good.

Once you know that 80% of all social media users dislike passive interaction and 85% of them are looking for engagement, you should be doing everything you can to satisfy that need. That is why being active with social media is crucial to customer satisfaction in 2020.

In some ways, a basic and simple guide to getting on social media that could improve your business. If you want to be there when people want you to be there, then you need to be there by listening to your customers and acting accordingly.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!

How to build a customer-service culture in your company

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform.

Hiring a customer-service manager is the first step in bringing customer-service practices in your organization up to snuff.

But you don’t have to go through the trouble of hiring a consultant to make it happen; you can institute successful customer-service practices in your company by investing in everything from cultural training to customer service development. And to make sure you’re focused on developing the team, take the following steps to ensure you have a strong customer-service culture in your organization:

1. Work with an Experienced Customer-Service Trainer

Having an internal member of your team sit down and teach people at their pace is like watching paint dry: it takes time to get everyone on the same page. That’s why it makes sense to find a customer-service expert who can help companies across the country teach and train employees.

If your company doesn’t have one available, go to the experts at Glassdoor Workforce Solutions for the full list of best customer-service consultants.

2. Audit The Employees

If you want to build a winning customer-service culture in your company, you need to uncover where they’re finding themselves stumbling down the road and how can you help them realize success.

If you can’t find a way to upgrade their learning, look into how you can improve their job role or employee compensation package. This will give you a better idea of how to get them where they want to go.

If you have a company that’s growing and needs more new hires, find a way to attract and engage this new talent to your company. This can either mean investing more in their package or investing in training them on their chosen paths so that they can succeed.

3. Deliver on your Company Values

While it’s encouraging to see a company working on the right values, it’s even more important that a company follow through on them. This means having policies in place that ensure that the team understands and upholds the company’s values.

At the end of the day, your employees aren’t interested in joining your company just because you have policies that say so. They’re looking for a company that believes in them. For example, a company that won’t charge its employees fees for programs and training that would make the employee more productive and the company more money is more than likely going to keep them happy.

4. Stay Alert And Proactive

Regardless of what you’re doing, or how you’re doing it, if you’re not doing what you need to do, you can’t expect your team to fall in line. Instead, you’re going to need to be constantly active in your company.

For example, look into how you can train your employees and how your company can attract new talent to get better at what it does. Then, stay on top of it, stay aware, and always be proactive.

If you were able to outline all of the steps mentioned above in this guide, you’ll have a strong foundation in place to meet all of your company’s needs.

4. Delivering On Service To The Benefits Of A Great Brand

Your best customers are a reflection of the brand that you’re representing. If your organization isn’t known for communicating with its customers, and if you’re not known for its exceptional customer service, then your business will die. Because today, quality Customer Service is an expectation, not a nice to have.

Fortunately, there are things you can do to build a great brand. Namely, you can work on building a strong reputation of customer service.

If you’re already known for outstanding customer service, then this will make you a well-respected leader in your field. Then, with a solid reputation, you’ll be able to maintain it. Therefore, as they say, the more customers you have, the more profitable you’ll be.

But that’s not the only thing you can do to build a great brand. In fact, it’s more important than that. If you have a strong brand, you should be able to implement it in every aspect of your business.

5. Expand The Road Map For Your Brand

Another way that you can build a great brand is to look at where your brand is and where it could be going.

For example, a great brand is recognized, people will remember it, and what brand owners want their business to be known for is easily identifiable. However, if you haven’t been the best customer service leader in your organization, your competitors will be—and this will lead to lost business and losses of money.

Therefore, your best bet is to make all of your social media, press, and advertising platforms more visible to everyone. This will expose your brand to the widest audience possible, and when people know about your brand, they’ll be more likely to share it.

This will also allow you to create a strategy that will allow your brand to become a well-known brand: Maybe they’ll want to know the competition is coming after them. Or maybe they’ll notice that you’re a customer centric brand instead of a brand that doesn’t care about their customers.

The goal of this exercise is to give you an overview of where your brand is, as well as where it could be going.

No matter how you look at it, people judge companies by how well they treat their customers. If you don’t make an effort to go out of your way to do that, then your business will fail. Everyone will not only know that you don’t care about your customers, but that you consider it beneath you to even exist there.

But it’s not always about treating your customers well. The other key to building a winning customer service culture is a culture of integrity. This kind of attitude will set your brand apart from the rest of the crowd.

But isn’t it also all about keeping the fans happy? Sure, but loyalty doesn’t just happen. You need to keep them happy so that they come back time and time again to do business with you. And this is where an active, competitive customer service culture comes in. If you don’t really care about people, then you’ll lose customers – and you’ll lose money.

If you’re serious about establishing a winning customer service culture, you need to make sure that every department is following that example.

Internal

Your HR department will build its employees’ skills and habits and train them on how to handle every issue. It’s up to you to make sure that your customer service is the one under your control, and if that’s not the case, then you need to reinforce it with the people you’re using it for.

Your employees are the future leaders of your company, and since customers will be under their influence, they should set up an environment that makes them feel valued and respected. Just being friendly to your customers will start to rub off on employees, and a good customer service culture will then draw them in further.

There’s one position within your company that should be given maximum priority. This is your customer service director. That’s the person responsible for ensuring that every customer is met with the most positive experience possible. They need to make sure that all the guys behind the scenes have the skills they need to carry out that job effectively. It may sound like an easy task to make sure your employees are well-trained in responding to every customer request, but it’s actually really hard.

Over all, it’s important to make sure that your employees are treated as equals, and that there’s a well-informed and supportive culture. As part of that, the culture of every team must play an important role. Everyone will be expected to come up with solutions, and in doing so, they need to train one another to do the same.

That kind of high-quality culture can attract customers and improve retention, all while ensuring that your employees feel like they’re their partner in success.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!

Building a Customer Support Engagement

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform.

Bad customer support can mean bad customer satisfaction. When a company can’t keep customers coming back and keep them satisfied, it can damage its long-term business.

Manpower shortages or lack of employee engagement are often what causes bad customer support.

One solution to this is to challenge all your employees to become more resourceful. That’s easy enough to say but learning how to do it is definitely harder. As the leader of a customer service team you need to learn how to steer your employees so that they can get more done.

Understanding at which level of responsibility staff members should be held is important. From the manager, to employees working directly with customers, you need to know their roles, responsibilities, and how they should be performing them to produce desired results. That way, you can really drive toward results and fix problems efficiently.

Realizing that a strong business support service requires the cooperation of the whole team, involve all staff members in setting up your team rules and structure. They should not only be part of a committee, but should also be directly part of the business and responsibilities.

Being a part of a customer service team, it is your role to hear and address the concerns of your customers however it’s not enough to just be their advocate. You should foster an environment where they feel heard, understood, but also provide with the capacity to handle their issues by themselves.

That’s a big start. To get started with this, you will need to establish a little platform for customers to share their issues with you, have such conversations regularly – not just with customers, but also with your employees, vendors, clients, new partners, customers, and even other members of your staff (even the ones not connected to customer service).

This is how you can gather data to begin compiling an encyclopedia of answers and solutions to whatever questions and problems your customers may have regarding your products or your service.

We know that businesses, who are just starting, out may find that building an engagement system may be overwhelming at first but there are customer service software like CRMs that would make it easier to communicate with your customers. Some of them would allow your staff to communicate with multiple customers at the same time and even have the capability to capture the customer’s email and reference number making further conversations easier, uncomplicating the process of registering and reminding your staff of what their issue is.

Customer service systems make it easy to establish a relationship with every customer and keep them pleased. If you’re building out an innovative new system, then that new system needs to facilitate an ongoing dialog with the customers. It is important to have a conversation that’s completely functional, yet something that can foster a relationship with customers.

Customer service communication technology has evolved tremendously making it more convenient for your organization to respond to the feedback of the customers. Your ability to do so will define how successful you will be.

Supportbench unifies customer support, success, experience, knowledge management, and account management into one simple platform. Do more, with less, to maximize your retention.

Ready to provide excellent customer support? Contact us today!