As our world becomes increasingly digitalized, reshaping customer experience in almost every sector changing how we interact with them. If you haven’t done it yet, why not evaluate your customer journey, and if needed, your business should revamp its consumer strategy if you want to stay in the game in 2020. Here are some ideas for your customer experience revamp.
Connect with Your Customers
It used to be that driving out a visit to a store or even a trip to the home office had the best chance of reaching our customers. Now, with the majority of purchases conducted on the internet, the number of retail and business owners who have established customer experience strategies has increased significantly. However, all it takes is one bad experience to sway our buying audience and skew our wallet.
Having a physical store is good but if you don’t sell online, you are missing on great selling opportunities. We’re seeing a huge shift from brick-and-mortar retail in favor of online purchasing. Consumers purchase items from anywhere especially now that purchases are becoming more convenient with smartphones. Incorporating mobile capabilities with your existing products or services will win your organization a loyalty boost from millennial and Generation Z consumers in particular.
If you don’t have to means to create your own website, why not sell your items on Amazon? This move could propel the businesses into bigger monthly sales and will likely bring in more customers who have never heard of you before.
Streamline Your Branding and Make Sure Your Website’s Design is User-friendly
You could spend a lot of time curating funny and educational content however none of them matter if no one can read them on your site. Light text on a light background, a slow loading website and ugly images — these can put off users from staying on your site and reading your content. There are more than a million websites in the world. They won’t bother with yours if they have an unpleasant browsing experience.
Pick your colors for specific reasons. Colors have a psychological impact and can greatly influence your brand’s image. Yes, you can create a website on your own but ask for a lot of feedback from your friends and relatives on how you can improve your site. Your website can market for you 24/7. Make sure that it is up to par with the message that your company wants to impart.
Open Your Product for User Reviews (Beta Test)
Most people research product reviews before purchasing a product. So why not allow customers to evaluate your product before purchasing it? Tell them you are available for a free review experience, and invite them to help you test how your new product holds up to the usability tests of their buyers. Ask your customers whether they are satisfied with the overall experience, listen to their feedback and give it extra consideration.
Your company’s customer service culture will matter a lot in determining how valuable that segment becomes, whether it is individually engaged marketing or an ensemble full of brand evangelists, customer service is constantly evolving. As an organization, your culture can serve as a measuring stick to understand how involved you are with customer needs and expectations.
Images and design are not the only important factors of a website, SEO or Search Engine Optimization is also a vital aspect of a website. You need this if you want Google search engine users to find you. SEO specialists used to hack the system and use tricks to appear on Google’s first page. Google, however, is constantly updating their policies to make sure that people find relevant information that they are actually searching for.
Knowing how SEO works is great but as long as you produce well-written, plagiarism-free content, use proper categorization and tags, your audience will notice and Google will notice too.
An Omnichannel Customer Engagement Strategy
The average internet user goes online on multiple gadgets in a day. Imagine if someone goes to his laptop, visits your site, adds an item to the cart but for some reason does not complete buying the item but leaves it in the cart.
Later, he remembers and tries to continue the purchase, however, he no longer has his laptop. If he can’t access your site using his smartphone, or maybe he can, but if he visits the cart and can no longer find the item there, he might just abandon the purchase altogether and move on to a different site.
It is very important to provide your customers with a seamless experience across all customer touchpoints.
Understanding your customer’s journey better will provide you with tons of insight on how you can serve them better. If you want to please your customers and meet their demands, you should consider a revamp to your customer experience.
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