How to think about the customer from start to finish
Find out more about how you can become a top industry player by presenting your innovation in a compelling way.
But here’s what we’ve found is the best method:
Incorporate ‘conversation-centric’ thinking into your product design
Know the questions that your customer will be asking and answer them. Understand the customer’s needs by focusing on those core needs before thinking about any elements of the experience.
Conduct digital surveys
One of our customers used Amazon Kiva robots to collect customer preferences. Our customers’ service, which develops video conferencing systems, utilized Kiva’s speech recognition technology to create computer-generated responses. These responses were then used to build customized consumer surveys.
Use data analysis and intelligence
Data-driven behavior change should start with intuitive, sustainable features. Support teams evaluate which features are attracting and retaining customers in real time and create customized product features based on customer reactions.
Cast your net wide
Create lists of target audiences and use the insights to create rich and engaging content. Don’t just focus on your own market — think about other customers, market segments and existing media use.
Use content that encourages conversation
Intentional content facilitates the ‘ask-ask-ask’ exchange. Start early with survey questions. Your team need to understand the intent of the user and continually test interactive content to make it more effective.
Keep it simple
Make it quick and simple for customers to take advantage of your service or product. Be sure that the interaction is straightforward and use easy-to-understand customer journeys to guide you through your customer journey mapping process.
Set clear objectives
Make it happen
Promote your service and product and actively encourage the customer’s participation. Set a frequency of contact to enable your team to get to know the customer more and make them feel valued and valued for their ongoing engagement.
Make it that way
Don’t anticipate customer objections. Don’t try to be perfect all the time — learn from your experiences and make adjustments as you go. Also, be mindful of attrition rates — don’t get pushed to focus on this too much.
Invest in ideas
If you use a client facing technology, consider your team’s ideas. Creative projects are a great way to change your attitude to ideas — and maybe add to them.
Build a sustained value proposition
When delivering results you need to persuade your customers why you are worth the price. With the internet, everyone can shout over your deliverables. Spend time to get to know your customers, to listen to their needs and use this to your advantage. Set a service expectation
Provide a service expectation based on your customer ’s relationship with the company — how do you measure this? How do you make sure that you are delivering this consistent experience day in day out?
Look at complex issues
Find out what ‘the way things were’ looks like, especially in complicated scenarios such as demographic data, market segmentation, geography and technology trends. What are the various ways to deliver better business outcomes if you can bring complexity to the table? Then set steps that build the structures for this.
Look to the latest technologies to create better customer experiences. Undoubtedly, you’ve learned something during your eight years building your platform. So you know the tricks for delighting your customers.
But what about the dirty work? When you talk to your customers about how they think your service should work for them, how do you know which stories and techniques really matter? When you catch customers doing great things, you know that there’s still plenty you can do to empower them to care for your users.
Take a step back and answer these five questions to understand what’s working for your customers:
1. How can my customers use my service to help them achieve their goals?
What are your customers’ top priorities? Know which features they’re using to achieve their goals. Try out Supportbench’s platform to find out which features are particularly useful to your customers. Think about the features you could add.
2. What differentiates my customer from the competition?
We have our customer personas in place, but you still need to examine how your customers behave. Study successful companies and think of the customer as a whole – which features fit most naturally to the culture of your company?
3. What is success like for my customer ?
This is probably the most important question.
Take a step back and think about what success looks like for each member of your company – it might be a goal or objective, or simply making someone’s lives easier on a day to day basis.
4. What is success for me?
Remember to build this question into your plans – make sure you can measure your own success, otherwise you may feel like you aren’t making progress towards your goal.
5. How do I have the power to influence my customers?
This question is about empowering yourself and seeing who you can influence. Think about how can you bring additional value or delight to your customers experience.